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Helly Hansen HeritageTHIS IS THE STORY OF HELLY HANSEN

From our home in Norway, Helly Hansen has been making professional-grade gear to help people stay and feel alive forĀ over 140 years. It all started in 1877 when sea captain Helly Juell Hansen found a better way to stay protected from the harsh Norwegian elements. Soon thereafter, Captain Hansen and his wife Margrethe launched a business producing waterproof oilskin jackets, trousers, souā€™westers and tarpaulins made from coarse linen soaked in linseed oil ā€“ and the legend was born! Helly Hansen gear is worn and trusted by professionals on oceans, mountains and worksites. As the #1 apparel brand for Ski Professionals, youā€™ll find HH at more than 200 ski resorts and guiding operations around the world, and worn by more than 55,000 ski professionals. Our sailing gear is worn by world-class sailors across all five oceans, and weā€™re proud to partner with and participate in some of the sportā€™s most iconic regattas and sailing associations. As a leading Scandinavian workwear brand, youā€™ll see us at work sites where performance, protection and safety matter most. We continue to support Captain Hansenā€™s legacy through a long list of first-to-market innovations developed through insights from those working and recreating in the worldā€™s harshest environments.

Captain Helly Hansen1877Ā - CAPTAIN HELLY JUELL HANSEN LAUNCHES A LEGEND

Norwegian captain Helly Juell Hansen wanted to find a better way to protect his sailors from the harsh, Nordic weather. Ā By applying linseed oil to cotton canvas, he created supple, water-proof apparel. Ā Soon after, he and his wife Margarethe started producing ā€œoilskinā€ jackets and pants in Moss, Norway. Their waterproof gear was an immediate success, landing our first product award at the World Expo in Paris in 1878.

ā€œHelox1949 - HELOX - THE NEXT EVOLUTION IN WATERPROOF

Helox waterproof fabric featured a thin sheet of translucent PVC plastic that was sewn into coats took to make them waterproof. Ā It was a revolutionary technology that became the must-have protection for outdoor use. With a production of 30,000 coats each month, the success was almost immediate and was used by the Norwegian delegation at the 1952 Olympic Games in Helsinki.

ā€œFibrepile1961 - FIBREPILE - THE TECHNICAL MIDLAYER IS INVENTED

Helly Hansen partnered with Norwegian Fiber Pile Inc. and developed the original Fiberpile ā€“ the first fleece. It featured a high warmth to weight ration and maintained its thermal qualities even when wet, making it a favorite of lumberjacks and outdoor enthusiasts. The concept lives on and the modern version of ProPile is still in production today.

ā€œLifa1970 - LIFAĀ® ā€“ THE BIRTH OF TECHNICAL BASELAYER

HHā€™s LIFAĀ® revolutionized the industry with the introduction of the first technical baselayers. LIFA moves moisture away from the body allowing users to stay warm and comfortable. Ā It has been used by professionals on every ocean, many of the worldā€™s tallest peaks and was included in Outside Magazineā€™s list of The Most Influential Gear of All Time in 2012. Ā LIFAĀ® remains the cornerstone of what we believe is the best technical baselayer available today.

ā€œHellyTech1984 - HELLY TECHĀ® - THE WATERPROOF AND BREATHABLE SOLUTION

Helly TechĀ® waterproof and breathable fabric was launched in the 1980ā€™s, winning awards and setting the new standard for performance and protection. Ā It also provided the final layer for the 1986 introduction of the Helly Hansen 3-Layer Systemā„¢, an industry-first program educating people on how to dress for the outdoors. Today, Helly Tech fabrics are engineered to deliver the specific demands of professionalā€™s skiers, sailors, and at workplaces around the world.

ā€œProwool1990 - PROWOOL - THE PERFECT BLEND OF LIFA AND MERINO

The Prowool (renamed HHĀ®Warmā„¢) baselayer for cold weather conditions was launched in the late 90ā€™s, combining LifaĀ® Stay-Dry Technologyā„¢ with Merino wool for both moisture transport and added warmth. Designed for professionals facing the coldest conditions it quickly became the go-to piece for performance, warmth and comfort in extreme environments.

ā€œFootwear2004 - FOOTWEAR - EXPANDING INTO PROFESSIONAL GRADE FOOTWEAR

In response to demands from professionals around the world, footwear was added to the product line. Ā One of our first efforts was an award winning sailing boot. Today, Helly Hansen broad range of shoes and boot are worn by professionals and enthusiasts on mountains, oceans, streets and workplaces around the world.

ā€œOdin2008 - ODIN - AN AWARD WINNING, 3-LAYER APPROACH FOR MOUNTAINEERS

Launched summer 2008, the Odin gear is the materialization of our 3-Layer Systemā„¢. Ā Made for serious mountaineers and athletes, itā€™s a complete, technically evolved checklist for all high-altitude environments and conditions. The Odin collection won the Red Dot Design Award the same year.

ā€œH2Flow2012 - HĀ² FLOWā„¢ - A BETTER SOLUTION FOR TEMPERATURE REGULATION

Helly Hansen introduced the new H2Ā Flowā„¢Ā Technology in 2012 with the H2Ā Flowā„¢ Jacket, which won an Award for Design Excellence from the Norwegian Design Council. The patented H2Ā Flowā„¢ Jacket features an airflow venting system and a protective barrier. It allows adventurers to efficiently regulate their body temperature.

ā€œMagni2015 -MAGNI - SETTING A NEW STANDARD FOR PERFORMANCE AT WORK

Inspired by the son of Thor in Norse Mythology, the Magni line was introduced and immediately set a new standard for protection, durability, and performance in the workplace.

ā€œElevation2016 -ELEVATION JACKET - THE ULTIMATE FREERIDE JACKET

The Elevation is our most award winning jacket ever! It is a durable shell designed, developed and tested with professional freeride skiers. Ā It combines a new Helly TechĀ® Professional fabric with an unparalleled level of breathability and protection, and our innovative H2Flowā„¢ temperature regulating system which dramatically improves your comfort.

ā€œ1402017 -THE 140 COLLECTION

In commemoration of our 140 Year Anniversary, we introduced The 140 Collection. The collection tells the story of Helly Hansen by featuring the key technologies of our history. The retro stylings and signature Helly Hansen technologies make this collection a favorite amongst Helly Hansen aficionados.Ā 
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